RON NICHOLS

Ron Nichols had excelled at In-person sales long before the term IPS was coined.   Since graduating from college with an art degree, Ron has owned a studio and perfected studio sales from both the psychological and technical aspects.  He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.

As a paid consultant, Ron has worked for many of the country's top image-makers in developing sales processes and workflow schemes to increase studio profitability. He is now CEO of Pro Studio Software, Inc., the creator of ProSelect. 



Ron’s photographic work and industry service have garnered worldwide awards.   He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President.   He is a member of the elite group, the Society of XXV.